The Gauteng Cultural and Creative Industries Growth Strategy is a follow up to the Creative Industries Indaba that took place on 23 and 24 April 2019. This is where an update to the 2005 Gauteng Creative Industries Development Framework was requested.
On 14 June 2021, Kgomotso le Roux was confirmed as the project manager to IKS Cultural Consulting, a program management and research firm commissioned by the Department of Sport Arts Culture and Recreation to summarise various planning and coordination documents within the department, in the national and global context of the creative economy.
As Dr. Jerry Mofokeng wa Makhetha would say, the creative economy is about the value linked to a unique expression of creativity through heritage, performance art, music, market platforms, craft, visual art, theatre, film, publishing, media, tourism, sport, animation, architecture and design. These are the key stakeholders we had to engage in re-building the strategy for the department.
Since the kickoff meeting on 19 June 2021, the Gauteng Cultural and Creative Industries Growth Strategy discussion document was drafted by a team of IKS Consultants. When the country’s lockdown was adjusted to level one, the department requested that we present the strategy in the 5 regional corridors of Gauteng.
We partnered with the Constitution Hill’s Creative Uprising Hub, the South African Creative Industries Incubator, the Mogale City, Sedibeng, Emfuleni and City of Ekurhuleni municipalities to organize the road show. From the 19th till the 30th of November, we hosted meetings in these regions, a consultative approach that shed light to core needs from the creative worker perspective.
The department’s vision for Gauteng is to produce an active, creative and modernized city region contributing to sustainable economic growth and social cohesion. This vision was not contested during the consultation meetings involving more than 370 participants.
The mission and core values expressed during the consultative meetings were around #normalisingaccess.
Whether you are based in the township, city center or in the rural parts of Gauteng, policies must be amended to enable access to:
- Local and international marketing programmes for quality South African owned creative goods and services
- Physical spaces that are well managed by skilled people who have experience in managing creative organisations.
- Data for digital spaces to create awareness for Gauteng based brands and build relations with customers
- Independently published regular information about education, training, mentorship, and opportunities for artists, cultural and creative entrepreneurs at all levels of the value chain
- A united network of creative economy regional collectives for collaboration, consumption and experimentation
- The allocation of funds towards incentives for private companies who take the risk on using the services of a creative black owned business over a long term and not just as a once off business opportunity
The creative economy network should advocate for policy change with regard to the status of the artist to shift away from the charity case, freelancer, independent contractor status in South Africa.
Our goals need to be measurable, specific in terms of financial objectives and time bound. 5 years from now, will you and your organisation be ready in case another pandemic hits?